'How much does a video cost?' is the first question every San Diego business owner asks — and most video companies won't give you a straight answer. They want a discovery call first. So here's the honest breakdown of what local short-form video actually costs in San Diego County in 2026, and why the math works for almost any business that gets even one new customer from it.
Short-form video isn't a $5,000 brand film anymore. The format that actually drives customers — a 30–60 second vertical Reel shot on-site and posted to Instagram, TikTok, and Google — is priced for small businesses, not ad agencies. Here's how it breaks down by business type.
What San Diego businesses actually pay
Pricing depends on the ticket size of what you sell. A restaurant Reel and a roofing Reel aren't the same job, and they're not priced the same:
- Local businesses (restaurants, salons, barbershops, gyms, boutiques, cafés): done-for-you monthly packages starting at $1,200 for 4 videos (we film, post & manage leads)
- Contractors (roofers, plumbers, HVAC, remodelers): done-for-you packages starting at $1,200/mo, built for bigger job sizes and longer sales cycles
- Car dealerships: monthly content plans — Starter (4 videos), Growth (8), Full Lot (12+) — DM for plan pricing
- Holiday 3-Pack: $499 one-time for 3 videos from a single shoot, for businesses not ready to commit monthly
Why one new customer pays for it
The reason short-form video is the highest-ROI marketing spend for most San Diego businesses is simple: the cost of one Reel is almost always less than the profit from a single new customer. A done-for-you monthly package starts at $1,200 — and one new regular or one booked job pays for it many times over.
Compare that to running ads — where you pay per click whether anyone buys — or a slow agency that charges thousands and delivers in a month. On-site Reels are a one-time cost for an asset you own and can repost forever.
What's actually included
Every TriggsMedia Reel — at any price point — includes the full package. There are no hidden line items:
- 30–60 second vertical video, edited for Instagram, TikTok, Facebook, and Google
- On-site filming at your San Diego location — I come to you
- Captions and music included
- Professional filming and editing handled end to end
- 48–72 hour turnaround, with 24-hour rush available
Book before the calendar fills
Pricing is locked through the holiday rush — book by November 15 to claim a spot at current rates. After that, monthly slots are first come first served. DM to book and I'll send you a quote for your exact business.
Want a Reel like this for your business?
Shot on-site anywhere in San Diego County, ready in 48–72 hours. Done-for-you packages from $1,200/mo — book by Nov 15.
